What Makes Great Content?
Above all, search engines want to see content that is pertinent, up-to-date, well-written, and not copied from someone else or similar to another website.
Keep Your Real Estate Copywriting Fresh
Many Realtors go out and buy a website, only to let it sit with little to no truly local real estate content. It's a shame, really, to spend money on a website and not even use it.
Whether your real estate website came with pre-loaded content or only a few basic pages, you need to offer new content designed to engage your visitors and generate leads.
Whether your real estate website came with pre-loaded content or only a few basic pages, you need to offer new content designed to engage your visitors and generate leads.
Feature Content That's Yours
Search engines know copied content, and they will not rank it as highly as content that is unique.
A great website has pages with relevant content not found elsewhere on the internet. Plus, you want content that reflects your real estate expertise in your community.
A great website has pages with relevant content not found elsewhere on the internet. Plus, you want content that reflects your real estate expertise in your community.
Offer Valuable Resources
A real estate website needs to have tools and resources helpful to home buyers and sellers. These may include:
High-quality content paired with valuable real estate resources equals lead generation.
- Engaging pages featuring the communities in your coverage area
- Infographics, guides, and e-books visitors want to sign up for
- Unique saved searches for buyers to browse and favorite
- Sold listings for sellers to use for comparison
- Information showcasing your local knowledge and expertise
High-quality content paired with valuable real estate resources equals lead generation.
At TriangleREVA Details Matter
An author's first draft would never be published, so why does it sometimes appear that web content wasn't proofread before being published?
Unfortunately, real estate copywriters are often under pressure to write faster and focus less on quality. However, low-quality content is a waist of time and money, because search engines will not rank it as highly. Plus, who wants to put their brand on a page that is poorly written? I certainly would not.
As a real estate copywriter, I care about the end result.
Excellent content should be a pleasure to read, not be riddled with grammar and spelling errors. Furthermore, real estate content must engage visitors and make them want to hire you to be their REALTOR.
Unfortunately, real estate copywriters are often under pressure to write faster and focus less on quality. However, low-quality content is a waist of time and money, because search engines will not rank it as highly. Plus, who wants to put their brand on a page that is poorly written? I certainly would not.
As a real estate copywriter, I care about the end result.
Excellent content should be a pleasure to read, not be riddled with grammar and spelling errors. Furthermore, real estate content must engage visitors and make them want to hire you to be their REALTOR.
"I have had clients tell me they chose me because of my well-written profile." ~ Realtor Kelly Straughn, TriangleREVA Client
Great Search Engine Optimization
Search Engine Optimized (SEO) content is one of the details required to get your site at the top of search results. As a knowledgeable real estate copywriter, I know what search terms are most used by home buyers and sellers. I start every copywriting project with keyword research to make sure the content ranks well. I also know that both readers and search engines don't like spammy content, so keywords have to make sense and can't be overused.
Ready To Feature Fresh, Quality Content?
Contact me, a real estate copywriter, and we can discuss content for your website or marketing material. I am dedicating to high-quality content that showcases your expertise as a real estate agent!