What is DRIP Email Marketing?
Basically, it is automatic emails sent to prospects over time. The process sends emails to specific people within groups of your contact list based on their actions or where they are in the sales funnel.
For instance, if a home buyer visits your website and completes a form, they will automatically receive a serious of emails related to their buying or selling needs. If the emails are done correctly, they will help to move the lead through the sales funnel.
For instance, if a home buyer visits your website and completes a form, they will automatically receive a serious of emails related to their buying or selling needs. If the emails are done correctly, they will help to move the lead through the sales funnel.
How to Use DRIP Email Campaigns For Real Estate
There are endless ways to put DRIP emails to work for your real estate business. Some of the most common include:
- welcome new leads
- teach people how to use resources on your website such as your home search
- encourage people to use your tools such as your mortgage calculator
- share community events
- thank clients for using your services
- share company news
- bring new agents to your brokerage
How NOT to Use DRIP Emails
Obviously automated, uninteresting, valueless DRIP emails will not only NOT help you, they will likely get your emails marked as spam. This tells the lead's email provider that emails from your address are spam.
The contact will not see your emails. At the very least, the lead may unsubscribe.
It is important that your DRIP emails be interesting, unique, and provide actual value to the reader. There are likely a number of agents in your area already utilizing DRIP campaigns, and website visitors have likely already been to another agent's site.
You don't want to send the same tired emails that your competition is sending.
The contact will not see your emails. At the very least, the lead may unsubscribe.
It is important that your DRIP emails be interesting, unique, and provide actual value to the reader. There are likely a number of agents in your area already utilizing DRIP campaigns, and website visitors have likely already been to another agent's site.
You don't want to send the same tired emails that your competition is sending.
Get Help Shopping For A DRIP Marketing Service
There are a plethora of apps and companies that provide "DRIP email marketing" but they certainly are not all created equal.
A great DRIP email tool will allow you to have many campaigns for different types of contacts such as first-time home buyers, sellers, relocation, and special events.
The DRIP service may have templates to get you started, but should also offer the ability to tailor all parts of the email, as well as the amount of time that passes between sent messages.
This means you need to be able to edit the email template's subject to make sure it isn't spammy, ensure the message truly represents you, and send them with natural timing (meaning variation in time between emails and time of day sent).
If you're DRIP email marketing tool can do all this and is tied to your website and CRM, trust me, you're one of the lucky ones.
A great DRIP email tool will allow you to have many campaigns for different types of contacts such as first-time home buyers, sellers, relocation, and special events.
The DRIP service may have templates to get you started, but should also offer the ability to tailor all parts of the email, as well as the amount of time that passes between sent messages.
This means you need to be able to edit the email template's subject to make sure it isn't spammy, ensure the message truly represents you, and send them with natural timing (meaning variation in time between emails and time of day sent).
If you're DRIP email marketing tool can do all this and is tied to your website and CRM, trust me, you're one of the lucky ones.
Too Many Choices, Too Little Time
As more and more of the real estate business shifts to the internet, many REALTORS know they need to modernize their marketing strategies, but simply lack the time to figure it all out.
I often find this to be the case with DRIP email campaigns. Agents know they want to send fantastic, tailored emails. They know they want to automate it to save time, but getting from A to B seems impossible.
I often find this to be the case with DRIP email campaigns. Agents know they want to send fantastic, tailored emails. They know they want to automate it to save time, but getting from A to B seems impossible.
Get Expert Help Managing Your Real Estate DRIP Campaigns
If you know you need to start using DRIP Marketing, but are overwhelmed by the number of service providers and the many different options they present, a real estate virtual assistant can help.
Together we can determine which features are most important to you and research different providers.
TriangleREVA can implement and even manage dynamic email marketing campaigns, allowing you to focus on your clients.
Contact me today to find out how TriangleREVA can help you set up and use DRIP email marketing to grow your real estate business.
Together we can determine which features are most important to you and research different providers.
TriangleREVA can implement and even manage dynamic email marketing campaigns, allowing you to focus on your clients.
Contact me today to find out how TriangleREVA can help you set up and use DRIP email marketing to grow your real estate business.