SEO Defined
By definition, Search engine optimization (SEO) is the process of improving the visibility of a website or page in a search engine's "organic" (natural or unpaid) search results.
So basically, it is used to get a website to rank higher and appear sooner on search results, preferably on the first page of results.
So basically, it is used to get a website to rank higher and appear sooner on search results, preferably on the first page of results.
How SEO Works For Real Estate Agents
It is helpful to know what SEO is, but it doesn't really tell us anything useful. What REALTORS usually want to know is how to do it.
Here's the thing, there are many aspects of SEO best practice. There is no one secret - no magic bullet. The truth is great SEO comes from a number of elements being implemented throughout your website, blog, and social media presence consistently over time.
We can better understand SEO by breaking it into two basic types: on page and off page.
Here's the thing, there are many aspects of SEO best practice. There is no one secret - no magic bullet. The truth is great SEO comes from a number of elements being implemented throughout your website, blog, and social media presence consistently over time.
We can better understand SEO by breaking it into two basic types: on page and off page.
On Page SEO: What Visitors See & Behind The Scenes With MetadataThis is part of how Google finds your web page and ranks it in search results. On a real estate website, the elements of on page SEO include useful resources for buyers and sellers, and content that is relevant, unique, and authoritative.
Website pages also need to have great headings, metadata, and keyword-targeting. For real estate agents, these elements also need to be implemented within your IDX solution. |
Off Page SEO: Using Blogging & Social Media To Promote You & Your WebsiteHere is where blogging and social media come into play. Off page SEO means getting other websites to tell search engines about your website.
This means other sites are linking back to your website because it is the authority in the area or industry, which helps search engines know that your website is a good fit for search results. By blogging about your community and your website's resources, and by promoting the blog posts, areas, and resources on social media, you will begin to build links back to your website, showing search engines that you are the real estate expert in your community. |
More Details For Search Engine Optimization
For a breakdown of how SEO works, take a look at this helpful info-graph. You will see that there are many elements involved in getting your website to rank higher in organic search results.
While it may seem daunting to bring together all of these factors, it is important to remember that truly excellent SEO is not a quick fix. SEO is a process that takes time - as in months or years.
While it may seem daunting to bring together all of these factors, it is important to remember that truly excellent SEO is not a quick fix. SEO is a process that takes time - as in months or years.
Where To Start With SEO
If your real estate website is in need of SEO, I will help you make a plan and tackle your site page by page. I will also help you in moving forward with implementation of best SEO practices for your website, blog, social media, and even your IDX solution.
SEO Help For Real Estate Agents
Search engines want to see you as an expert REALTOR in your community, but for busy real estate agents, this becomes one more thing there often isn't time for. However, it is an important part of promoting your website and thus generating leads, since we all know modern home buyers and sellers start their research online.
Hiring me, a professional real estate virtual assistant, means having someone on your team who can make a plan and quickly implement necessary SEO elements. Whether you need a guide to get you started, or want to simple hand over the task to a professional, I am happy to lend my years of experience as a real estate virtual assistant.
Hiring me, a professional real estate virtual assistant, means having someone on your team who can make a plan and quickly implement necessary SEO elements. Whether you need a guide to get you started, or want to simple hand over the task to a professional, I am happy to lend my years of experience as a real estate virtual assistant.