If you're a real estate agent who has followed content marketing, you may have heard the term "content shock" recently.
What Is Content Marketing?
For those of you who are not familiar with content marketing, it is basically a strategy to use quality content to attract an audience with the end goal of converting them to customers.
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defind audience - and, ultimately, to drive profitable customer action