It can be time consuming, though, to hunt for things that are happening in a community. Often, agents forget or don't really have time to set aside for local content curation.
It makes it easier if local happenings appear in your Facebook news feed. Using Facebook's See First option for News Feed Preferences, real estate agents can prioritize which pages they see content from first, and they can more quickly and easily share local relevant information. This is one of the fastest ways to find content, without using any other tools.
Example: What's your target city or community? Search for local business or community pages in that area. "Like" the page. Then, choose to "See First." Now that page's posts are easier for you to find as you normally scroll through your Facebook news feed.
How To Prioritize Pages In Your Facebook News Feed
There are a couple of ways to do this.
One Way: Navigate to the Facebook page you want to "See First." Like the page if you haven't already done so. Then, find the "Following" button next to the Like button. Hover over the arrow next to "Following." A drop down menu will appear. Choose "See First" from the drop down menu.
Types Of Pages To "See First" For Real Estate Agents
Sharing great local content helps your brand be more visible in multiple ways. When you share posts to your Facebook page, that shows up in your followers' news feeds. The page that originally created the post also receives a notification that you shared their post. If you are regularly sharing posts from a handful of local small businesses, they are regularly seeing your brand sharing their posts.
If you also target a specific audience, tailor the pages you See First and the posts you share to reflect that. For instance, are you a parent to a young child? Share events and programs geared toward families with young children such as free kids movies at local theaters or library events for toddlers. If it's relevant to you AND your followers, it is natural for you to share it.
Do you target empty-nesters ready to downsize? Share local events that will be more relevant to that age group. Do you run marathons in your spare time? Share local running events. You get the idea.
Sharing local posts that are more relevant for you will also help you to be more relatable to your target demographic.
You can also use "See First" to help you easily promote a local charity that is special to you or a local sports team you sponsor. This is a win-win for you and the organization.
As you can see from my how to video and screenshots above, I am using the Alley Cats And Angels Of NC page as an example. I volunteer and foster with this group, and like to share posts from the page.
Use Facebook's "See First" To Curate Content For Your Blog
Do this regularly, and when people ARE ready to buy or sell a home, YOUR name will be the first one they think of.
This builds fantastic SEO!