Real estate agents should share more than just listings on social media. One great way to stay top of mind in your target market is to share local information and events.
It can be time consuming, though, to hunt for things that are happening in a community. Often, agents forget or don't really have time to set aside for local content curation.
It makes it easier if local happenings appear in your Facebook news feed. Using Facebook's See First option for News Feed Preferences, real estate agents can prioritize which pages they see content from first, and they can more quickly and easily share local relevant information. This is one of the fastest ways to find content, without using any other tools.
Example: What's your target city or community? Search for local business or community pages in that area. "Like" the page. Then, choose to "See First." Now that page's posts are easier for you to find as you normally scroll through your Facebook news feed.
It can be time consuming, though, to hunt for things that are happening in a community. Often, agents forget or don't really have time to set aside for local content curation.
It makes it easier if local happenings appear in your Facebook news feed. Using Facebook's See First option for News Feed Preferences, real estate agents can prioritize which pages they see content from first, and they can more quickly and easily share local relevant information. This is one of the fastest ways to find content, without using any other tools.
Example: What's your target city or community? Search for local business or community pages in that area. "Like" the page. Then, choose to "See First." Now that page's posts are easier for you to find as you normally scroll through your Facebook news feed.
How To Prioritize Pages In Your Facebook News Feed
Here's how real estate agents can quickly and easily find things to share on Facebook.
You can set your news feed preferences in Facebook so that you see posts from specific pages (and people) first.
There are a couple of ways to do this.
One Way: Navigate to the Facebook page you want to "See First." Like the page if you haven't already done so. Then, find the "Following" button next to the Like button. Hover over the arrow next to "Following." A drop down menu will appear. Choose "See First" from the drop down menu.
There are a couple of ways to do this.
One Way: Navigate to the Facebook page you want to "See First." Like the page if you haven't already done so. Then, find the "Following" button next to the Like button. Hover over the arrow next to "Following." A drop down menu will appear. Choose "See First" from the drop down menu.
Another Way: Find the small black arrow in the top right corner of Facebook. Click on the arrow to see a drop down menu. Near the bottom, choose News Feed Preferences. Select "Prioritize who to see first." This will open up a box with the people and pages you follow. Simply click on the pages you want to "See First."
Once you have chosen a few local Facebook pages to See First, go to your news feed. You should see posts from your See First list first. Now, every time you look at your news feed, you will easily be able to see local events and programs that you can quickly share to your Facebook profile, in groups, or even to your Facebook Business Page.
Types Of Pages To "See First" For Real Estate Agents
Great Facebook pages to "See First" include the local Chamber Of Commerce, the official city or town page, the area's parks and rec page, local small businesses that host interesting events, and local organizations you support.
Sharing great local content helps your brand be more visible in multiple ways. When you share posts to your Facebook page, that shows up in your followers' news feeds. The page that originally created the post also receives a notification that you shared their post. If you are regularly sharing posts from a handful of local small businesses, they are regularly seeing your brand sharing their posts.
If you also target a specific audience, tailor the pages you See First and the posts you share to reflect that. For instance, are you a parent to a young child? Share events and programs geared toward families with young children such as free kids movies at local theaters or library events for toddlers. If it's relevant to you AND your followers, it is natural for you to share it.
Do you target empty-nesters ready to downsize? Share local events that will be more relevant to that age group. Do you run marathons in your spare time? Share local running events. You get the idea.
Sharing local posts that are more relevant for you will also help you to be more relatable to your target demographic.
You can also use "See First" to help you easily promote a local charity that is special to you or a local sports team you sponsor. This is a win-win for you and the organization.
As you can see from my how to video and screenshots above, I am using the Alley Cats And Angels Of NC page as an example. I volunteer and foster with this group, and like to share posts from the page.
Sharing great local content helps your brand be more visible in multiple ways. When you share posts to your Facebook page, that shows up in your followers' news feeds. The page that originally created the post also receives a notification that you shared their post. If you are regularly sharing posts from a handful of local small businesses, they are regularly seeing your brand sharing their posts.
If you also target a specific audience, tailor the pages you See First and the posts you share to reflect that. For instance, are you a parent to a young child? Share events and programs geared toward families with young children such as free kids movies at local theaters or library events for toddlers. If it's relevant to you AND your followers, it is natural for you to share it.
Do you target empty-nesters ready to downsize? Share local events that will be more relevant to that age group. Do you run marathons in your spare time? Share local running events. You get the idea.
Sharing local posts that are more relevant for you will also help you to be more relatable to your target demographic.
You can also use "See First" to help you easily promote a local charity that is special to you or a local sports team you sponsor. This is a win-win for you and the organization.
As you can see from my how to video and screenshots above, I am using the Alley Cats And Angels Of NC page as an example. I volunteer and foster with this group, and like to share posts from the page.
Use Facebook's "See First" To Curate Content For Your Blog
While you're looking through your news feed, you will no doubt come across local events that can be great for blog posts. Did you notice that local cities have egg hunts coming up? That's an easy blog post! After you write the post, share that on your social media. Bonus, if written with SEO in mind, local event blog posts can bring lots of traffic to your website. That's potentially many new eyeballs seeing your brand.
Do this regularly, and when people ARE ready to buy or sell a home, YOUR name will be the first one they think of.
Do this regularly, and when people ARE ready to buy or sell a home, YOUR name will be the first one they think of.
Blogging Pro Tip: Curate local events around a holiday for a blog post. Next year, when that holiday is coming up again, no need to rewrite it, just update it. If you can republish with this year's date, do that. If not, write "Updated" with the date at the top so people know it is current. (Make sure to double check all links in the post to make sure they aren't broken.)
This builds fantastic SEO!
This builds fantastic SEO!