Social Media Tips For Real Estate Agents
As with anything else, there are best practices to keep in mind. I see many agents post their new listings to Facebook, but one or more of these elements are often missing. This is unfortunate because leaving out a key ingredient means people may not Like or Share the post, and the agent is not getting the most out of the Facebook post.
Important Note: It is technically against Facebook policy to post listings to a personal page. If you don't already have a business Page on Facebook, set one up.
3 Parts Of A New Listing Facebook Post
- Listing Details: Describe the listing briefly, making sure to include the number of bedrooms and bathrooms, the square footage, and the price. And don't forget the all important call to action.
- Link To The Listing: This one is really important. Include a link to the actual listing. Ideally, you want to use a link for the listing from your website. Sharing a link allows people to click through to the actual listing for all the property details and images. This not only promotes your listing, but also helps your website or your office's website.
- Photo(s): People are visually motivated, and posting one or more images will grab people's attention as they scroll through posts in their feed. The engagement rate on Facebook is higher for posts with images.
Sample New Real Estate Listing Post on Facebook
A Note On Hashtags
- Don't overdue it. Only add 1 or 2 hashtags. Engagement actually goes down on Facebook if you add more.
- Keep hashtags relevant. Hashtags can be used to filter posts, so for a new listing you can use #newlisting or the community name of the home for sale. This would allow you to see all posts with those hashtags later. I usually stick to the neighborhood and city.
Your Social Media Pro
If you have a question about posting new listings to your Facebook Page, or have a tip for sharing new listings, feel free to leave a comment below.