Social Media Tips For Real Estate Agents
For real estate agents, getting a new listing is exciting. Posting your new real estate listing to your Facebook Page is a great way to share it and to promote yourself and your website.
As with anything else, there are best practices to keep in mind. I see many agents post their new listings to Facebook, but one or more of these elements are often missing. This is unfortunate because leaving out a key ingredient means people may not Like or Share the post, and the agent is not getting the most out of the Facebook post.
Important Note: It is technically against Facebook policy to post listings to a personal page. If you don't already have a business Page on Facebook, set one up. |
Continue reading to view 3 Parts Of A New Listing Facebook Post
3 Parts Of A New Listing Facebook Post
- Listing Details: Describe the listing briefly, making sure to include the number of bedrooms and bathrooms, the square footage, and the price. And don't forget the all important call to action.
- Link To The Listing: This one is really important. Include a link to the actual listing. Ideally, you want to use a link for the listing from your website. Sharing a link allows people to click through to the actual listing for all the property details and images. This not only promotes your listing, but also helps your website or your office's website.
- Photo(s): People are visually motivated, and posting one or more images will grab people's attention as they scroll through posts in their feed. The engagement rate on Facebook is higher for posts with images.
Sample New Real Estate Listing Post on Facebook
In this post to a client's Facebook Page, I included the basics for the property, a link to the listing on the client's website (note the social media friendly shortened link), and several images of the home. I pinned this post to the top for a couple of days, to ensure it was the first post being seen on the client's Timeline. The home was pending within four days of this post.
With time, adding all 3 parts when you post a new real estate listing will lead to more people liking your posts and Facebook page, and to more people looking at your listing.
A Note On Hashtags
You may have noticed the use of hashtags in my sample post. It is okay to add hashtags on Facebook, but if you're new to using social media for your real estate business, don't worry too much about hashtags and get overwhelmed. If you want to use hashtags, however, here are a couple of points to keep in mind:
- Don't overdue it. Only add 1 or 2 hashtags. Engagement actually goes down on Facebook if you add more.
- Keep hashtags relevant. Hashtags can be used to filter posts, so for a new listing you can use #newlisting or the community name of the home for sale. This would allow you to see all posts with those hashtags later. I usually stick to the neighborhood and city.
Your Social Media Pro
Want more tips for posting to social media? Get in touch with me, TrianlgeREVA, for more social media help for real estate agents. I have helped many Realtors set up, manage, and improve their presence on Facebook, Twitter, Google+, and Pinterest.
If you have a question about posting new listings to your Facebook Page, or have a tip for sharing new listings, feel free to leave a comment below.
If you have a question about posting new listings to your Facebook Page, or have a tip for sharing new listings, feel free to leave a comment below.
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