I want to start this post with a warning. No auto-scheduled posts on social media will perform as well as native posts (posts you create with care directly on the social media platform). If you set up any kind of social media automation, you need to pair that with genuine social interaction.
However, using IFTTT can be a great way to automatically get listings out into social media the moment they hit the market. Especially during the very busy spring and summer months. If you're the Realtor that never remembers to post new listings, open houses, and your closings to social, this is one way you can do that automatically.
In this post, I will show you how to use IFTTT (If This Then That) and a listings feed, in this case Dakno, to automatically push listings to social media.
If you have a Dakno real estate website, all of your saved IDX searches will have an RSS link that is very easy to use for this.
Before you can set up auto-posts with IFTTT, you will need to have the following accounts set-up if you want to use them to auto post:
As of this writing, auto-posting with IFTTT will work on Facebook, Twitter, and LinkedIn.
Let's jump in to the nuts and bolts!
Create An Applet
Choose Your "THIS"
Choose Your "Trigger"
Complete Trigger Fields
For this example, I will be using a saved search I created for my client Kelly Straughn.
The results link is: http://realestate.fivecountyspecialists.com/search/results/kelly-straughn-listings
Keep in mind that the results link is NOT the RSS feed link. All you have to do to make the above link an RSS Feed link is change "results" to "rss" like this:
Paste your RSS Link into your Feed URL field.
Set-up Your "THAT"
Once you have created your Trigger, the next page will be where you start your "THAT"
Notice in my screenshot below the "THIS" is now a Feed icon. Click on THAT to start the next steps.
Choose Your Action Service
Please keep in mind that if you list a home without an image, IFTTT may pull your profile image if that appears on your listing details page. This is especially something to keep in mind if you are setting IFTTT up to post new listings. I highly recommend you list your homes on the MLS with images.
Complete Action Fields
In my example below, I kept it basic just to show you the ingredients you will be using and what they do in the post.
- "Entry Title" is going to be the street address of the property. It will only show the house number and street.
- "Entry URL" will put a shortened link to the property itself into the post. You will have to add this by clicking on "Add Ingredient"
Don't worry about adding an Image URL, that is already part of this recipe because we chose "Post A Tweet With Image" above.
Review And Finish
Here you will have the option to leave on or turn off notifications when the Applet runs (posts for you). I personally turn off the notifications because I would get way too many notifications if I left it on for every Applet I have running, but it's up to you.
Watch And Edit
Also, go back every quarter or every year and change the phrasing of your Applet. This is also a good opportunity to change up your hashtags. For instance, if you create an Applet for your new listings with #NewListings, later you can switch it to #JustListed.