Social Media Help For Real Estate Agents
In case you are new to Twitter, or don't use it much, let's start with the basics.
Twitter Posts Can't Be Longer Than 140 Characters
Don't Over-Tweet Listings
4 Steps To Tweeting a New Real Estate Listings
Shortened Link To The Listing: This one is the most important. Using a link shortener (I prefer bit.ly), include a link to the actual listing. Ideally, you want to use a link for the listing from your website or your broker's website. Sharing a link allows people to click through to the actual listing for all the property details and images. This not only promotes your listing, but also helps your website.
By starting your post with your shortened link and images, you can easily see how many characters you have left as you write your Tweet. This saves you from agonizing over the perfect tweet, only to find that once you add the link and the photos, you have to basically rewrite it because half of it doesn't fit (been there, done that).
- Photo(s): Twitter moves fast, and posting one or more images will grab people's attention as they scroll through Tweets. The engagement rate on Twitter is higher for Tweets with at least one image. You can add up to four images. For a new listing tweet, I like to utilize as many gorgeous photos as possible to show details that might not fit into the 140 character limitation. For instance, if your listing has a music room, gourmet kitchen, luxurious master retreat, or a sparkling swimming pool, you likely won't be able to adequately describe these features in the tweet.
- Listing Details: Very briefly describe the new listing's details. Keeping in mind the character limit, try to include information such as the number of bedrooms and bathrooms, the square footage, the price, address, neighborhood, and any special features.
Also, if possible, use keywords such as "real estate for sale" or "homes for sale" and your listing's location.
- #Hashtags: If you have a stunning historic luxury home, or a home with distinct features or amenities, you may get a little extra engagement by using specific hashtags such as #luxuryrealestate #modernarchitecture or #historichomes.
However, I consider hashtags to be the least important item for a new listing Tweet. Remember, most people aren't going to Twitter specifically to search for real estate. Personally, I don't think the limited space available is best used by a bunch of generic hashtags, and I don't think it is visually interesting to have a Tweet full of hashtags. That said, if you're going to add a basic hashtag, consider #realestate #realestatelistings #newlisting or #newrealestatelistings. These will at least sort your listing with other listings on Twitter under the same hashtag.
Sample New Real Estate Listing Tweets
Tweet Your New Real Estate Listings
More Social Media Help For Real Estate Agents
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